Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Identify and analyze the ethical systems used in web advertisements.
Expert Solution
Introduction
Ethics helps us to create a line between what is wrong and what is right. It helps us to identify the right things and act in a way which will create a positive impact in the surrounding.
Respect behaviour includes respect, equality, conservation of environment, etc. Business acting ethically will see long term growth and strong trust of customers in their brand.
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