Discuss the challenges facing new product advertising. Consider both well established brands and new brands entering the market.

Q: Describe the major decisions involved in developing an advertising programme

A: Before knowing the major decision which is involved in  advertising program, we must know clearly,…

Q: How can consumers verify the truthfulness of advertisements and hold advertisers accountable for…

A: Advertisements are an essential part of the modern economy, but they can also be misleading or…

Q: Institutional advertising promotes specific brands of products; True or False

A: An advertisement is a public service announcement that promotes a product, brand, or service in…

Selective Demand Advertising

Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.  

Primary Demand Advertising

This topic is significant in the professional exams for both undergraduate and graduate courses, especially for