P2 What type of Twitter advertising campaign is thisadvertisement (reach, consideration orconversion)? Justify your response withreference to the advertisement.CALIFORNIACMAB@RealCalifMilkLet the morning madness roll off your backas you sit down to a delicious breakfast thatincludes CA dairy. #RealCalifornia MilkDon't cry overspilled milk.Pour some cereal in it.6:27 AM Jan 24, 20210182 Share this Tweet

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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QUESTION 12 (Using the same problem) A vendor for the local ballpark food stand is questioning whether to stock his concession with a large or small inventory. He believes that it will depend upon the size of the crowd. He has developed a payoff matrix for the various alternatives (stocking decision) and states of nature (size of crowd). What is the answer using the criterion of minimax regret? Alternatives Large Inventory Small Inventory Probability O A) -$2,000 O B) $130,000 O C) $0 O D) $20,000 O E) $153,400 Large Crowd $220,000 $90,000 .20 PROFIT ($) Average Crowd $50,000 $70,000 .50 Small Crowd -$2,000 -$5,000 .30
Question B1: Simply Storage is a large storage business operating in several major cities in the UK. It runs the firm as a franchise. The parent company uses a centralised organisational structure. All franchises have to use exactly the same procedures. Each franchise is run by self-employed owners/managers who provide the warehouse space, either by owning it or renting it. The owners of each franchise are also responsible for developing their individual businesses and increasing turnover. The most successful franchise owners have built up very profitable businesses over the years. Simply Storage does not give any incentives to its warehouse staff. They are paid an hourly rate and there is never any overtime. The opportunities for promotion are very limited as on average a franchise only employs four staff. There is high staff turnover as many staff stay a few months then move on. a) Explain two ways in which the centralised organisational procedures might affect the way in…
Question b and c
Additional Question. The XYZ steel company must determine a policy for ordering coal to operate 15 converters. The ordering cost is $85/order and the cost of holding coal is 15% of the purchasing cost. The XYZ has a contract to obtain the coal for $14 per ton for the coming year. Each converter requires exactly 8 tons of coal per day to operate, and the firm operates 300 days per year. a. Determine the optimal quantity of coal to receive in each order. b. Determine the total inventory-related cost associated with the optimal ordering policy c. Optimal number of orders to place per year and number of operating days between orders, based on the optimal ordering. d. The XYZ is now considering to the following discount policy provided by supplier: Order Quantity (tons) 1,000 - 1,999 Price per ton $14 $12 $10 2,000 - 2,999 3000+ Please help the XYZ to determine the amount the firm should order.
D & R A1 10 - 6 Question 10. Minimum Variance Commodity Hedge Choc Full of Good Inc., a producer of powdered hot chocolate, has just received a large order that will require the purchase of 800 metric tons of cocoa in 3 months. The current spot price of cocoa is US $3,055 per metric ton. The standard deviation of the change in spot cocoa price is 0.2. Mr. Dulce, the CFO of Choc Full, is considering a minimum-variance hedge of this future cocoa purchase using the three-month cocoa futures contract. The contract size is 10 metric tons. The standard deviation of the change in cocoa futures price is 0.25. The covariance between the change in the spot and futures cocoa price is 0.035. The annually compounded interest rate faced by the company is 5%, the three-month storage cost is $2.5 per metric ton, and the convenience yield is $0.5 per metric ton. What is the estimated effectiveness of this minimum variance hedge?
v Question Completion Status: QUESTION 11 The accompanying table shows the demand and supply schedules for lobster. The U.S. government decides that the incomes of lobster farmers should be maintained at a level that allows them to survive. It therefore implements a price floor of $14 per pound by buying surplus lobster until the market price is $14 per pound. Quantity Demand (thousands of pounds) Quantity Supplied (thousands of pounds) Price of Lobster (per pound) $22 0. 360 20 20 320 18 40 280 16 60 240 14 80 200 12 100 160 10 120 120 8 140 80 6 160 40 4 180 Reference: Ref 2-1 Since lobster is an important source of protein and omega-3, the government decides to provide the surplus lobster it purchases to nursing homes at a price of only $12 per pound. Assume that nursing homes will buy any amount of lobsters available at this low price, but families of nursing home patients now reduce their purchases of lobsters at any price by 60 thousand pounds because their family members are…
QUESTION 1 Kofi Kwakye is a 17-year old final year Senior High student from a wealthy home. His academic life had been quite eventful, as he had been part of the top 10 students in his class and had dropped to be part of the last 10 students during the past school term. On 28th May 2022, in the heat of the preparation towards the final examination, Kofi Kwakye took exeat from school to acquire some "provisions" to enable him cope during the final exam period, which was three months ahead. He entered a shop in Accra and, instead of focusing on the "provisions", he purchasee the following items: Microsoft Xbox, the latest iPhone, and a three-piece suit by Pierre Cardin. Kofi Kwakye did not have enough money to pay for all the items at once. He, therefore, agreed with the shop owner, Mr. Ametepe, to pay the outstanding amount owed in five instalments. However, after paying the first instalment, Kofi Kwakye fell into arrears. The two parties then entered into another arrangement under…
Graphical Method
Q³
i need Q2 solution
Question content area Part 1 Maria manages a bakery, that specializes in ciabatta bread, and has the following information on demand and costs: Ciabatta Bread Sold Per Hour (Q) Price (P) Total Cost (TC) 0 $6.00 $1.50 1 5.50 5.50 2 5.00 8.50 3 4.50 11.00 4 4.00 13.00 5 3.50 14.50 6 3.00 15.50 7 2.50 17.00 8 2.00 19.50 Part 2 a. To maximize profits, Maria should sell enter your response here loaves of ciabatta bread per hour
Q: Final Reduced Objective Allowable Allowable Cell Name Value Cost Coefficient Increase Decrease $B$5 consider Cake (C) 0 -0.5 4.5 0.5 1E+30 $C$5 consider Dozen Cookies (D) 10 0 10 1E+30 1 what does the value minus .5 for the reduced cost of C mean (other than it is the change in thevalue of the coefficient in the objective function so that the solution includes a positive amountof C)?

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