Find the output at which profit is maximized.             Find the optimal price that maximizes profit.                Determine the optimal sales revenue

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Question 2

 

Target Ltd produces a single product.  The company has employed the services of a statistical firm to develop cost functions that will assist in arriving at the optimal price that will enable the company to maximize profits.

During November 2018, you were provided with the following demand and costs functions for the product:


Demand function:
P=60+2Q, where P is the unit selling price and Q is quantity of units in

thousands.


Cost function:
TC= 3Q2 - 2Q + 200, where TC is total costs in thousands of dollars.

 

Required:

  • Find the output at which profit is maximized.            
  • Find the optimal price that maximizes profit.               
  • Determine the optimal sales revenue   
  • Calculate the maximum profit                
  • Briefly outline three (3) factors to be considered when setting
    prices for the company’s products.                                                  

 

 

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