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Demonstrate how the product life cycle, competition,distribution and promotion strategies, customers demands,the internet and extranets and perceptions of quality can affect price.

Demonstrate how the product life cycle, competition,distribution and promotion strategies, customers demands,the internet and extranets and perceptions of quality can affect price.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Demonstrate how the product life cycle, competition,distribution and promotion strategies, customers demands,the internet and extranets and perceptions of quality can affect price.

QUESTIONS 1. Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and extranets, and perceptions of quality can affect price. 3. 2. Explain the role of demand in price determination Examine the fundamental basics for pricing like the economics of supply & demand and the overall determinants of demand. 22 QUESTIONS 4. Assuming that after graduating from the University of Kigali you are employed in Sulfo Industries as the marketing manager and the company has created new products. Evaluate five factors that will help you achieve successful marketing of the new products. 23
Transcribed Image Text:QUESTIONS 1. Demonstrate how the product life cycle, competition, distribution and promotion strategies, customer demands, the Internet and extranets, and perceptions of quality can affect price. 3. 2. Explain the role of demand in price determination Examine the fundamental basics for pricing like the economics of supply & demand and the overall determinants of demand. 22 QUESTIONS 4. Assuming that after graduating from the University of Kigali you are employed in Sulfo Industries as the marketing manager and the company has created new products. Evaluate five factors that will help you achieve successful marketing of the new products. 23
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