Nine Mission Statement Legends: 1.Customers: Who are the firms’ customers? 2. Product or services: What are the firms’ products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm’s distinctive competence or major competitive advantage? 8. Public image - is the firm responsive to social, community and environmental concerns? 9.employees - are employees a valuable asset of the firm?
Recruitment in Business Communication
The process of discovering and employing the finest and most competent individual for a work opportunity fairly and cost-effectively is referred to as recruitment in human resource management. It is also known as the act of locating potential individuals and motivating and pushing them to compete for positions within a firm. It is a complete process with a complete life cycle that originates with the assessment of the organizational requirements in relation to the position and continues with the employee's engagement with the organization.
Recruitment
Recruitment is the most important part of Human Resource Management (HRM) which is done by HR (Human Resources) of a company, firm, or industry. To understand the policy, HR needs to understand and analyze the requirement of a profile who can fit into the position as per the company’s objectives and goals. Recruitment involves shortlisting, hiring, and analyzing candidates' skills along with experience and qualifications and comparing them with the organization's requirements or job profile. The objective of the recruitment process is to find the right candidate for the right job.
B. MISSION STATEMENT ANALYSIS OF Krispy Kreme Doughnuts Inc 2015
i. Evaluation of mission statement
Components:
Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers (2). Impeccable presentation (5) is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled (6). We must never settle for "second best;" we deliver on our commitments. We must cast the best possible image (7) in all that we do. We must coach our team to ever-better results (9).
Legends Components
1.Customers. = Consumers
2. Product or services. = • doughnut
= • quality in our service
5.Concern for survival growth and profitability. = Impeccable presentation
6. Philosophy = collaborative team effort
7. Self concept. = best possible image
9. Employees = coach our team to ever-better results
Conclusion of analysis
Mission statement of Krispy Kreme Doughnuts is not good since components of a good mission statement is lacking in some points like; (3) Markets: Where does the firm competes is not mentioned. (4) Technology – They have not mentioned any details about the technology. (8) Public image - They have not mentioned anything about other public images or they're responsive to social, community, and environmental concerns.
Nine Mission Statement Legends:
1.Customers: Who are the firms’ customers?
2. Product or services: What are the firms’ products and services?
3. Markets: Geographically, where does the firm compete?
4. Technology – Is the firm technologically current?
5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness?
6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities?
7. Self concept – What is the firm’s distinctive competence or major competitive advantage?
8. Public image - is the firm responsive to social, community and environmental concerns?
9.employees - are employees a valuable asset of the firm?
Required :Please do check the mission statement and the classified above of Krispy Kreme Doughnuts Inc 2015, is in correct components or wrongly explain. If yes please make changes on the evaluation of mission statements with the components and conclusion as stated above.
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