QUESTION 10 The four Ps of the marketing mix are redefined in buyer terms as the four As. What are the four As of the marketing mix? Oa. Added incentives, advantage, aptitude, alternatives Ob. Affordability, accessibility, added incentives, awareness OC Acceptability, accessibility, awareness, advantage Od. Acceptability, affordability, accessibility, awareness
QUESTION 10 The four Ps of the marketing mix are redefined in buyer terms as the four As. What are the four As of the marketing mix? Oa. Added incentives, advantage, aptitude, alternatives Ob. Affordability, accessibility, added incentives, awareness OC Acceptability, accessibility, awareness, advantage Od. Acceptability, affordability, accessibility, awareness
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What's the correct answer A,B,C,D or E no explanation needed thanks

Transcribed Image Text:QUESTION 10
The four Ps of the marketing mix are redefined in buyer terms as the four As. What are the four As of the marketing mix?
O a.
Added incentives, advantage, aptitude, alternatives
Ob.
Affordability, accessibility, added incentives, awareness
Oc. Acceptability, accessibility, awareness, advantage
d.
Acceptability, affordability, accessibility, awareness
QUESTION 11
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