Discuss the structure of the organisation’s approach to reputation management. Clearly indicate if there were identifiable steps taken.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Question 2) 

 

Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional
campaigns, including a discussion of how they are being discussed in the media due to their
reputational crisis. In your analysis:






• Discuss the structure of the organisation’s approach to reputation management. Clearly
indicate if there were identifiable steps taken.

 
Expert Solution
Introduction

ORGANIZATION:-

Organization is the second most important function of management. Organization means to organize a business to provide it with everything useful to its functioning raw materials, machines and tools ,capital and personnel.

Organizing is the establishment of effective authority relationships among selected work, persons and workplaces in order for the group to work together efficiently. Organizing involves various steps which are as follows:-

  • Division of work.
  • Grouping the jobs and departmentalization.
  • Assignment of duties.
  • Establishing reporting relationship.

ORGANIZATIONAL STRUCTURE:-

Organizational structure can be defined as: Network of job positions, responsibilities and authorities at different levels." When the managers are performing organizing functions an organizational structure gets created automatically forms which defines the job positions, the authority, responsibilities of different employees.

Importance of Organizational Structure:-

  • Structure organizes properly all the operations of business and ensures better flow of communication.
  • A clear structure makes it easy to check the responsibility of each part of business.
  • A clear idea about the working style of an enterprise be known from organizational structure.
  • It clearly defines the levels of management and span of control under each level.
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