Answered: itronel is a French company that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Citronel is a French company that markets a range of fashionable clothing to French consumers, under its own brand name. The company wants to begin marketing its products worldwide, and needs to decide on the most effective and profitable strategy.

Citronel’s CEO thinks that a market segment already exists worldwide that will be receptive to Citronel’s product line.

Which of the following, if true, would strengthen the CEO’s position?

A) Clothing fashions that originate in France tend to appeal to many different consumers around the world.

B) Citronel has been in business for only a few years.

C) People in different parts of the world tend to embrace their own clothing fashions.

D) Citronel has accumulated extensive market data on French consumers.

E) Consumers in different parts of the world have varied spending power.

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