i. "The manufacturer's choice of marketing channels is interviewed with its policy on distribution intensity." Comment this statement with relevant examples. ii. "Restaurants have become an important part of city life. Different people go to different restaurants to enjoy different services offered." In the light of this statement, assuming a marketing manager of a restaurant, explain how you manage the demand to match the capacity.

i. "The manufacturer's choice of marketing channels is interviewed with its policy on distribution intensity." Comment this statement with relevant examples. ii. "Restaurants have become an important part of city life. Different people go to different restaurants to enjoy different services offered." In the light of this statement, assuming a marketing manager of a restaurant, explain how you manage the demand to match the capacity.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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