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Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Peter, a marketing executive for a toy company, receives a text message from the vice president of an advertising agency offering $20,000 in cash if Peter will help the ad agency to win contracts. Since Peter's company already works with the agency frequently, he doesn't see the harm and accepts the vice president's offer. Discuss the main ethical issue involved in this scenario as well as the measures the toy company could take to prevent it. Please help me with this question; note the answer must be given in form of an informative paragraph not jsut a sentence or two. Thanks a lot for your help
Transcribed Image Text:Peter, a marketing executive for a toy company, receives a text message from the vice president of an advertising agency offering $20,000 in cash if Peter will help the ad agency to win contracts. Since Peter's company already works with the agency frequently, he doesn't see the harm and accepts the vice president's offer. Discuss the main ethical issue involved in this scenario as well as the measures the toy company could take to prevent it. Please help me with this question; note the answer must be given in form of an informative paragraph not jsut a sentence or two. Thanks a lot for your help
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