Write an analysis and evaluation of a business letter. based on your analysis and evaluation, you will edit and redraft the original document. To do this effectively, you need to assess how far you think the document is successful in achieving the function or purpose you believe it is supposed to serve. to describe the document’s function in clear and commonsense terms to show how the document has been planned, written, and presented in order to achieve that function to explain how far it is successful or unsuccessful in matching content, presentation, and function, basing your account on evidence from the relevant theories and concepts from the module (e.g. politeness theory & rhetorical analysis) to edit and redraft the document based on your analysis Use the Politness Theory- Brown & Levinson (1987) Negative face Positive face Positive face strategies:- Solidarity Involvement face strategies Negative face strategies: Independence face strategies Paradox of face Implications Face systems - important variables Politness theory- Politness cultures Deference cultures - preference towards negative face aspects Solidarity cultures - prefernece towards postive face aspects Letter:- Bai Li Manufacturing Company Ltd. Gouliwei Industry Park Lobang Road, Longgang District Shenzhen, Guangdong, China 20 Jan 2021 Dear Mr. Li, My company, RadFlight, has designed a cool new line of motion-controlled drones that use smartphones as the controller. We are looking for a manufacturing partner, and your firm is one of the candidates we’re having a look at. This will be our first experience of partnering with an overseas manufacturer, and before discussing specific technical details, I’d like to explore two sets of general concerns. The first set is the issues that might come into play with any manufacturing partnership, but particularly one located at quite some distance from our offices. The particular questions here are transportation costs, delays, quality control, and the risk of intellectual property theft. Can you let me know what practices and policies you have in place to minimise the downsides here? Second, U.K. companies that work with overseas production partners face an increasing amount of scrutiny from the news media and activist groups regarding such matters as workplace safety, worker rights, and environmentally sensitive manufacturing. We can’t directly control what takes place in your factories, of course, but we would have to deal with the public relations fallout if any problems are uncovered in the factories that make our products. The fact that Apple and other major Western companies have spent millions and worked for years to promote good conditions in overseas factories and still haven’t been able to avoid all problems raises concerns for a small company such as ours. Please share your company’s philosophy and strategies for mitigating these two sets of concerns. We would like to commence production in the second quarter of 2021, so a quick reply on your part would be much appreciated. All the very best,
Write an analysis and evaluation of a business letter. based on your analysis and evaluation, you will edit and redraft the original document. To do this effectively, you need to assess how far you think the document is successful in achieving the function or purpose you believe it is supposed to serve.
- to describe the document’s function in clear and commonsense terms
- to show how the document has been planned, written, and presented in order to achieve that function
- to explain how far it is successful or unsuccessful in matching content, presentation, and function, basing your account on evidence from the relevant theories and concepts from the module (e.g. politeness theory & rhetorical analysis)
- to edit and redraft the document based on your analysis
Use the Politness Theory- Brown & Levinson (1987)
Negative face
Positive face
Positive face strategies:-
Solidarity
Involvement face strategies
Negative face strategies: Independence face strategies
Paradox of face
Implications
Face systems - important variables
Politness theory- Politness cultures
Deference cultures - preference towards negative face aspects
Solidarity cultures - prefernece towards postive face aspects
Letter:-
Bai Li Manufacturing Company Ltd.
Gouliwei Industry Park
Lobang Road, Longgang District
Shenzhen, Guangdong, China
20 Jan 2021
Dear Mr. Li,
My company, RadFlight, has designed a cool new line of motion-controlled drones that use smartphones as the controller. We are looking for a manufacturing partner, and your firm is one of the candidates we’re having a look at.
This will be our first experience of partnering with an overseas manufacturer, and before discussing specific technical details, I’d like to explore two sets of general concerns. The first set is the issues that might come into play with any manufacturing
Second, U.K. companies that work with overseas production partners face an increasing amount of scrutiny from the news media and activist groups regarding such matters as workplace safety, worker rights, and environmentally sensitive manufacturing. We can’t directly control what takes place in your factories, of course, but we would have to deal with the public relations fallout if any problems are uncovered in the factories that make our products. The fact that Apple and other major Western companies have spent millions and worked for years to promote good conditions in overseas factories and still haven’t been able to avoid all problems raises concerns for a small company such as ours.
Please share your company’s philosophy and strategies for mitigating these two sets of concerns.
We would like to commence production in the second quarter of 2021, so a quick reply on your part would be much appreciated.
All the very best,
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