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How would you interpret the given output? (100 words) Variables Cronbach’s Alpha Discriminant validity Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879 Brand Loyalty 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872

How would you interpret the given output? (100 words) Variables Cronbach’s Alpha Discriminant validity Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879 Brand Loyalty 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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How would you interpret the given output? (100 words)
Variables Cronbach’s Alpha Discriminant validity
Brand Image Brand Loyalty Brand Awareness Brand Equity
Brand Image 0.891 0.879
Brand Loyalty 0.809 0.405 0.949
Brand Awareness 0.836 0.210 0.183 0.878
Brand Equity 0.952 0.145 0.360 0.198 0.872

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