Television ads are a good example of classical condition because:O pairing things like cute babies and products produces positive associations to the productO all of the aboveO we are more likely to buy something we find desirable or pleasurableO by pairing two desirable stimuli, you might decide to buy oneQuestion 30Explicit memory refers to:O knowledge or experiences that we are unaware ofobjective memories that everyone has2 knowledge or experiences that can be consciously remembered.knowledge or experiences that can be remembered through hypnosis or mind altering techniques

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Need the correct answer to this practice question I found online please Answer the question below. Use the rubric in the materials for help if needed. In the late 1800s, researchers started studying the effects of advertising on memory and purchasing decisions. More recent research has shown different ideas. Discuss the difference between early thinking and later ideas. Identify where the three exposures rule would fit. In your conclusion, explain whether you agree with the earlier or later research. Use details to support your answer.
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