For this case, assume that your position is that of a consultant to the CEO. Your goal is to focus on a strategic issue, conduct a competent analysis, evaluate strategic solutions, and provide effective recommendations. The case is entitled “Amazon Goes Global 2020” and can also be accessed via this link:  https://hbsp.harvard.edu/import/1215724 SWOT analysis: This section, should comprise the ‘bulk’ of your submission. Be sure to focus on the most important and relevant strengths, weaknesses, opportunities, and threats—and discuss them appropriately. Provide justification, with a focus on quantitative evidence, to support your claims. Vague statements are not sufficient evidence. For example: Insufficient: “Lots of consumers like to use Amazon” Sufficient: “Amazon has a 40% market share in their industry”

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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For this case, assume that your position is that of a consultant to the CEO. Your goal is to focus on a strategic issue, conduct a competent analysis, evaluate strategic solutions, and provide effective recommendations.

The case is entitled “Amazon Goes Global 2020” and can also be accessed via this link: 

https://hbsp.harvard.edu/import/1215724

SWOT analysis: This section, should comprise the ‘bulk’ of your submission. Be sure to focus on the most important and relevant strengths, weaknesses, opportunities, and threats—and discuss them appropriately. Provide justification, with a focus on quantitative evidence, to support your claims. Vague statements are not sufficient evidence. For example:

Insufficient: “Lots of consumers like to use Amazon”

Sufficient: “Amazon has a 40% market share in their industry”

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