1. Answer the following questions concisely, • Give one role of the marketing channel and thoroughly explain its relevance. • Marketing is ever-evolving, and is distribution. Give one era besides our own or the current era we have right now and explain why it will not be applicable in this day and age. • Is it possible to eliminate middlemen in the distribution channel? Why or why not? • Why is it necessary to reach the target market? What is the advantages or the disadvantages? • Describe the vertical marketing system. • How are the agent and the broker considered independent from each other?
1. Answer the following questions concisely, • Give one role of the marketing channel and thoroughly explain its relevance. • Marketing is ever-evolving, and is distribution. Give one era besides our own or the current era we have right now and explain why it will not be applicable in this day and age. • Is it possible to eliminate middlemen in the distribution channel? Why or why not? • Why is it necessary to reach the target market? What is the advantages or the disadvantages? • Describe the vertical marketing system. • How are the agent and the broker considered independent from each other?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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1. Answer the following questions concisely,
• Give one role of the marketing channel and thoroughly explain its relevance.
• Marketing is ever-evolving, and is distribution. Give one era besides our own or the current era we have right now and explain why it will not be applicable in this day and age.
• Is it possible to eliminate middlemen in the distribution channel? Why or why not?
• Why is it necessary to reach the target market? What is the advantages or the disadvantages?
• Describe the vertical marketing system.
• How are the agent and the broker considered independent from each other?
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