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1. Answer the following questions concisely,   • Give one role of the marketing channel and thoroughly explain its relevance.   • Marketing is ever-evolving, and is distribution. Give one era besides our own or the current era we have right now and explain why it will not be applicable in this day and age.   • Is it possible to eliminate middlemen in the distribution channel? Why or why not?   • Why is it necessary to reach the target market? What is the advantages or the disadvantages?   • Describe the vertical marketing system.   • How are the agent and the broker considered independent from each other?

1. Answer the following questions concisely,   • Give one role of the marketing channel and thoroughly explain its relevance.   • Marketing is ever-evolving, and is distribution. Give one era besides our own or the current era we have right now and explain why it will not be applicable in this day and age.   • Is it possible to eliminate middlemen in the distribution channel? Why or why not?   • Why is it necessary to reach the target market? What is the advantages or the disadvantages?   • Describe the vertical marketing system.   • How are the agent and the broker considered independent from each other?

Marketing
Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 14DRQ
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1. Answer the following questions concisely,

 

• Give one role of the marketing channel and thoroughly explain its relevance.

 

• Marketing is ever-evolving, and is distribution. Give one era besides our own or the current era we have right now and explain why it will not be applicable in this day and age.

 

• Is it possible to eliminate middlemen in the distribution channel? Why or why not?

 

• Why is it necessary to reach the target market? What is the advantages or the disadvantages?

 

• Describe the vertical marketing system.

 

• How are the agent and the broker considered independent from each other?

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