Answered: Exercise I SIMPLE RECALL 1. This is the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:BSBI 516 Activities 5 Updated (1) [Compatibility Mode] - Word mrs. alans t References Mailings Review O Tell me what you want to do View Help AA Aa AaBbCcDd AABBCCI AABÜCCI AaBbCc A- a A 1 Caption2 T Normal1Referenc. No Spacin Paragraph Styles ou may be a victim of software counterfeiting. Avoid interruption and keep your files safe with genuine Office today. Get genuine BSBI 516 - INTRODUCTION TO ENTREPRENEURSHIP Exploring Markets and Marketing 6. This is the prevailing price meeting the equilibrium at which demand equals supply. 7. This is the use of internet and electronic communications to carry out business transactions. 8. Middlemen that sell the products of producers in normally small quantities. 9. Middlemen that sell the products of producers in bulk. An independent person or business that is appointed to 10. deal with sales and distribution of a product or range of products. Exercise III Alternate Response 1. Marketing plan is a snap chat of all the actions to be taken by the business in order to achieve its marketing objectives. 2. Market penetration is almost the same as market development. 3. In doing SWOT analysis, W for weakness of the business capitalizes solely on the internal issues and concerns. 4. The other term for marketing mix is marketing variables. Research in marketing is not so much essential as compared 5. with the profit and sales objectives or pursuits of the business. 6. Brand loyalty happens when clients keep buying products 89 F Haze

Transcribed Image Text:BSBI 516 Activities 5 Updated (1) [Compatibility Mode] - Word mrs.alansari91@gm Layout References Mailings Review View Q Tell me what you want to do Help 18 A A Aa v 21 T AaBbCcDd AaBbCcI AaBbCcI AaBbCcI AaBb X, x aby . A 1 Caption2 1 Normal T Referenc. No Spacing 1 Table Font Paragraph Styles uine, and you may be a victim of software counterfeiting. Avoid interruption and keep your files safe with genuine Office today. ACTIVITY 1 Get genuine Office EXPLORING MARKETS AND MARKETING Exercise I SIMPLE RECALL 1. This is the statement of the actions a business will take in order to achieve its marketing objectives 2. This is another term for marketing variables. This refers to tangible or intangible goods which are intended 3. for satisfying people's needs and wants. 4. This type of goods is directly consumed by people. This type of goods is produced for other businesses to use. 5. 6. This is a process of qualifying competitiveness, development and uniqueness of products against competitor's products. 7. This is the physical container or wrapping for a product. This is an identity given to a product which gives a 8. personality of its own and distinguishes it from competitors' brands. 9. When consumers keep buying the same brand again and again instead of choosing competitor's brand, this is? 10. This is the unique name of a product that distinguishes it from other brands. Exercise II SIMPLE RECALL 1. This is the amount or value of a product in terms of money or currency. This is the willingness of people to buy products. This is the willingness of suppliers to product products. This is the descriotion of the relationship of price and 2. 3. 4. States) 89F Haze F10 F11 F12

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