Effective reach refers to the: percentage of the audience that has seen the ad a minimum of three times degree of selective attention given O by the target audience relative to the objective percentage of the audience that O must be exposed to an ad to achieve an objective number of times a target audience O must be exposed to an ad for it to be effective

Effective reach refers to the: percentage of the audience that has seen the ad a minimum of three times degree of selective attention given O by the target audience relative to the objective percentage of the audience that O must be exposed to an ad to achieve an objective number of times a target audience O must be exposed to an ad for it to be effective

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

Effective reach refers to the:
percentage of the audience that has
seen the ad a minimum of three
times
degree of selective attention given
by the target audience relative to the
objective
percentage of the audience that
O must be exposed to an ad to
achieve an objective
number of times a target audience
O must be exposed to an ad for it to
be effective

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