Effective reach refers to the: percentage of the audience that has seen the ad a minimum of three times degree of selective attention given O by the target audience relative to the objective percentage of the audience that O must be exposed to an ad to achieve an objective number of times a target audience O must be exposed to an ad for it to be effective

Effective reach refers to the: percentage of the audience that has seen the ad a minimum of three times degree of selective attention given O by the target audience relative to the objective percentage of the audience that O must be exposed to an ad to achieve an objective number of times a target audience O must be exposed to an ad for it to be effective

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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