Which of the following is true regarding the application of consumer behavior principles to a company's achievement of its sustainability objectives? -Companies should consider sustainability in the development of products, but should always emphasize the more functional features of the product in its promotion strategy -Companies should only consider incorporating sustainability-related features into product design if these do not substantially raise the price of the product -The final stage in the consumer decision process is the purchase decision made by the consumer -Because sustainability-related factors are unfamiliar to many consumers, purchase decisions that had been routine can become more high-involvement in nature
Which of the following is true regarding the application of
-Companies should consider sustainability in the development of products, but should always emphasize the more functional features of the product in its promotion strategy
-Companies should only consider incorporating sustainability-related features into product design if these do not substantially raise the price of the product
-The final stage in the consumer decision process is the purchase decision made by the consumer
-Because sustainability-related factors are unfamiliar to many consumers, purchase decisions that had been routine can become more high-involvement in nature
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