Cheese manufacturer, Ashe Mountain Corp., started a new chain of movie theaters called Ashe Mountain’s Movie World. The theaters have been a major success and significantly increased the revenues of Ashe Mountain Corp. This is an example of:A. Diversification.B. Market development.C. Product penetration.D. Differentiation.E. Market penetration.
Cheese manufacturer, Ashe Mountain Corp., started a new chain of movie theaters called Ashe Mountain’s Movie World. The theaters have been a major success and significantly increased the revenues of Ashe Mountain Corp. This is an example of:A. Diversification.B. Market development.C. Product penetration.D. Differentiation.E. Market penetration.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Cheese manufacturer, Ashe Mountain Corp., started a new chain of movie theaters called Ashe Mountain’s Movie World. The theaters have been a major success and significantly increased the revenues of Ashe Mountain Corp. This is an example of:
A. Diversification.
B. Market development.
C. Product penetration.
D. Differentiation.
E. Market penetration.
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