To date, the market offerings for the firm, Healthy Lifestyle Inc., consists of a range of market offerings by way of organic juices. While at a strategic session last year, they gathered the relevant data and information to impact decision making and actually used the Product/Market Expansion Grid as they planned for the future business activity. b) The manufacturer for the ‘Ultimate Health Bar’ has engaged you in a consultative capacity to develop a formal Research Plan. List the major components and activities that you would include in this research plan while being sure to elaborate on the choice of different sources of data and information. Which source/s of data would you recommend for this firm and why?
To date, the market offerings for the firm, Healthy Lifestyle Inc., consists of a range of market offerings by way of organic juices. While at a strategic session last year, they gathered the relevant data and information to impact decision making and actually used the Product/Market Expansion Grid as they planned for the future business activity. b) The manufacturer for the ‘Ultimate Health Bar’ has engaged you in a consultative capacity to develop a formal Research Plan. List the major components and activities that you would include in this research plan while being sure to elaborate on the choice of different sources of data and information. Which source/s of data would you recommend for this firm and why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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To date, the market offerings for the firm, Healthy Lifestyle Inc., consists of a range of market offerings by way of organic juices. While at a strategic session last year, they gathered the relevant data and information to impact decision making and actually used the Product/Market Expansion Grid as they planned for the future business activity.
b) The manufacturer for the ‘Ultimate Health Bar’ has engaged you in a consultative capacity to develop a formal Research Plan. List the major components and activities that you would include in this research plan while being sure to elaborate on the choice of different sources of data and information. Which source/s of data would you recommend for this firm and why?
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