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An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad# ReachedExposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper400 5000 25 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, you will develop the model that will maximize the number reached and achieve an exposure quality if at least 1000. Let T = the number of TV ads Let R = the number of radio ads Let N = the number of newspaper ads (B) Please define the objective function. (Please use one of the following formats, 1) Max your objective function formula, 2) max your objective function formula, 3) Maximize your objective function formula, 4) maximize your objective function formula. If you use comma in numbers, please be consistent for all the numbers.)

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad# ReachedExposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper400 5000 25 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, you will develop the model that will maximize the number reached and achieve an exposure quality if at least 1000. Let T = the number of TV ads Let R = the number of radio ads Let N = the number of newspaper ads (B) Please define the objective function. (Please use one of the following formats, 1) Max your objective function formula, 2) max your objective function formula, 3) Maximize your objective function formula, 4) maximize your objective function formula. If you use comma in numbers, please be consistent for all the numbers.)

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Services An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad# ReachedExposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper400 5000 25 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, you will develop the model that will maximize the number reached and achieve an exposure quality if at least 1000. Let T = the number of TV ads Let R = the number of radio ads the number of newspaper ads Let N (B) Please define the objective function. (Please use one of the following formats, 1) Max your objective function formula, 2) max your objective function formula, 3) Maximize your objective function formula, 4) maximize your objective function formula. If you use comma in numbers, please be consistent for all the numbers.)
Transcribed Image Text:Services An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below. Medium Cost Per Ad# ReachedExposure Quality TV 500 10000 30 Radio 200 3000 40 Newspaper400 5000 25 If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, you will develop the model that will maximize the number reached and achieve an exposure quality if at least 1000. Let T = the number of TV ads Let R = the number of radio ads the number of newspaper ads Let N (B) Please define the objective function. (Please use one of the following formats, 1) Max your objective function formula, 2) max your objective function formula, 3) Maximize your objective function formula, 4) maximize your objective function formula. If you use comma in numbers, please be consistent for all the numbers.)
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