The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Cost per advertisement Maximum media usage Television Online Radio Budget Online Budget Television Total Audience 300,000, radio $54,000, online $120,000 cost per advertisement on telivision $2,000, radio $300, online $600 maxium media usage for television is 10, for radio, 20, online is 10To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact? Need Help? Road it Radio Online 10 $300 20 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget $600 10 (b) By how much would audience. contact Increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number ) 4
The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Cost per advertisement Maximum media usage Television Online Radio Budget Online Budget Television Total Audience 300,000, radio $54,000, online $120,000 cost per advertisement on telivision $2,000, radio $300, online $600 maxium media usage for television is 10, for radio, 20, online is 10To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each medium to maximize total audience contact? Need Help? Road it Radio Online 10 $300 20 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget $600 10 (b) By how much would audience. contact Increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number ) 4
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Transcribed Image Text:The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates,
costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Radio Cost per advertisement Maximum media usage Television Online Radio Budget Online Budget Television Total Audience 300,000, radio $54,000,
online $120,000 cost per advertisement on telivision $2,000, radio $300, online $600. maxium media usage for television is 10, for radio, 20, online is 10To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total
number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $22,800, how many commercial messages should be run on each
medium to maximize total audience contact? Need Help? Road it Radio Online 10 $300 20 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget $600 10 (b) By how much would audience
contact Increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) 4
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