An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1500 1100 500 Audience per advertisement 94,000 43,000 17,000 The company is capable of using a number of newspaper advertisement slots up to 13. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 38% of total number of advertisement. and at least 11% of the total number of advertisements should occur on television. The weekly advertising budget is $20500. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Answers number of advertisements on radio should not occur more than 38% of total number of advertisement. and at least 11% of the total number of advertisements should occur on television. The weekly advertising budget is $20500. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Given the following Radio constrain -38%T - 38%N + mR 50 What is the value of m? Remark: Write your answer in percentage not decimal ( for example write 70% don't write 0.70) Remember: The answer box can not accept any text

Practical Management Science
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Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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An advertising company offer three types of mediums: television, newspaper and radio .
The cost for each medium with its audience coverage is given below.
Television Newspaper Radio
Cost per advertisement (S) 1500
1100
500
Audience
per advertisement
94,000
43,000
17,000
The company is capable of using a number of newspaper advertisement slots up to 13.
Moreover, in order to balance the advertising among the three types of media, the total
number of advertisements on radio should not occur more than 38% of total number of
advertisement. and at least 11% of the total number of advertisements should occur on
television. The weekly advertising budget is $20500. How many advertisements should
be run in each of the three types of media to maximize the total audience?
If we assume the number of ads on each type of meduim as follows : T, N,
R respectively
Click Save and Submit to save and submit. Click Save All Ansuers to save all answers.
Save All Answers
number of advertisements on radio should not occur more than 38% of total number of
advertisement. and at least 11% of the total number of advertisements should occur on
television. The weekly advertising budget is $20500. How many advertisements should
be run in each of the three types of media to maximize the total audience?
If we assume the number of ads on each type of meduim as follows : T, N,
R respectively
Given the following Radio constrain
-38%T - 38%N + mR <0
What is the value of m?
Remark: Write your answer in percentage not decimal ( for example write
70% don't write 0.70)
Remember: The answer box can not accept any text
dmihmit Cliak Saue All Ansusore to cana all aneusere
Transcribed Image Text:An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1500 1100 500 Audience per advertisement 94,000 43,000 17,000 The company is capable of using a number of newspaper advertisement slots up to 13. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 38% of total number of advertisement. and at least 11% of the total number of advertisements should occur on television. The weekly advertising budget is $20500. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Click Save and Submit to save and submit. Click Save All Ansuers to save all answers. Save All Answers number of advertisements on radio should not occur more than 38% of total number of advertisement. and at least 11% of the total number of advertisements should occur on television. The weekly advertising budget is $20500. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Given the following Radio constrain -38%T - 38%N + mR <0 What is the value of m? Remark: Write your answer in percentage not decimal ( for example write 70% don't write 0.70) Remember: The answer box can not accept any text dmihmit Cliak Saue All Ansusore to cana all aneusere
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