In a study of check scanning systems, samples of purchases were used to compare the scanned prices vs. posted and advertised prices. The table below summarizes results for a sample of 819 items scanned. Based on the data presented, what was the probability that a regular-priced item had a scanning error? What was the probability that an advertised-special item had a scanning error? Any additional comments on customer impact from your review of the data? Scanner Accuracy Regular-Priced Items Advertised-Special Items Undercharge 20 7 Overcharge 15 29 Correct Price 384 36
In a study of check scanning systems, samples of purchases were used to compare the scanned prices vs. posted and advertised prices. The table below summarizes results for a sample of 819 items scanned. Based on the data presented, what was the probability that a regular-priced item had a scanning error? What was the probability that an advertised-special item had a scanning error? Any additional comments on customer impact from your review of the data? Scanner Accuracy Regular-Priced Items Advertised-Special Items Undercharge 20 7 Overcharge 15 29 Correct Price 384 36
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
In a study of check scanning systems, samples of purchases were used to
compare the scanned prices vs. posted and advertised prices. The table below
summarizes results for a sample of 819 items scanned. Based on the data
presented, what was the probability that a regular-priced item had a scanning
error? What was the probability that an advertised-special item had a scanning
error? Any additional comments on customer impact from your review of the
data?
Scanner Accuracy
Regular-Priced Items Advertised-Special Items
Undercharge 20 7
Overcharge 15 29
Correct Price 384 36
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