Advertisers use market segmentation when promoting products to consumers. For each major consumer segmentation variable, find an example of a print ad that appears to be based on that variable. For each advertisement, identify the target market and explain why you think the advertiser is using the segmentation variable you identified for that ad

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Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.