A regional pizza chain contracts you to analyze how it compares to competitors. You recommend surveying its customers using the Fishbein multi-attribute model. When the results come back, the pizza shop chain is surprised to see that it scored low on convenience and variety. Why is it important to use the Fishbein multi-attribute model? A) The pizza shop can decide to not promote its different menu items since variety ranked low. B) The pizza shop can run promotions on its current menu items to draw more customers. C) The pizza shop can increase the number of ways it markets to its customers. D) The pizza shop can better position itself to change customer attitudes about its products’ and services’ features.

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Channel Management

Channel management is the process of developing and executing marketing plans and sales strategies to grow your business through third-party channels. This involves working with intermediaries such as distributors, resellers, retailers, and other partners to help you reach new markets and drive sales. It also entails managing these relationships to ensure that everyone works together efficiently and effectively to meet your business goals. If executed well, channel management can be a key driver of your company's growth. It can help you reach new markets, tap into new customer segments, and boost sales.