Situation that ManagersMarketing Situationmust workWhat Might beWhat might bedoneneeded 2. The president of Omni Hotels Asia Pacific, in discussing his company's plans for expansion inAsia said, "We're not here to be second best. We're here to be the leader. We're here to winwar." As the Asian Hotelier put it, “The campaign about which he speaks is for rooms, rate andcustomer loyalty. It's not going to be quick victory. Short term, ha talks expanding from four to20 hotels in five years. Long term, he speaks of 100 hotels in China in 20 years."

Long term and Short term plan Long term plan Long term plan consists of the goals and objectives…

Answered: 2. The president of Omni Hotels Asia…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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