What key marketing metrics do you think PepsiCo should use to evalute the performance of Naked Juice? Would these measures be different for its traditional carbonated soft drink and , if so, how?

Q: 1. Identify the factors triat ale Conta mdu 2. Examine propose opportunity using screening and…

A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three…

Q: ake the following into consideration: Do you feel that marketing technologies like Big Data and…

A: Big data is basically, a software utility which is designed to analyze, process and extract…

Q: The IMC role in the marketing (mix) strategies and possible ethical issues of concern

A: Integrated Marketing Communications is a simple process that ensures that all forms of communication…

Q: Do you agree that we must the 5 P’s and C’s in Marketing Mix ?     Explain

A: The 5 P's of Marketing - Product, Price, Promotion, Place, and People - are important marketing…

Q: Think about this: Do you think Big Data and Predictive Analytics might have improved marketing…

A: Data analytics refers to the process of examining datasets in order to find hidden trends, and…

Q: Please think about the following: Think marketing tools like Big Data and Predictive Analytics would…

A: The process of generating, delivering, distributing, and communicating offerings that are valuable…

Q: What are the existing marketing strategies used by Lufthansa? (use at least three marketing…

A: Lufthansa is the largest German airline and the second-largest airline in Europe.

Q: advancements in marketing technologies such as big data and predictive analytics would have been…

A: Marketing is a crucial aspect of any business that aims to reach and engage with its target…

Q: What will be the impact of Artificial Intelligence (AI) on marketing in the next 10 years? Discuss…

A: Artificial intelligence refers to the manner in which a machine is programmed to work as a human. A…

Q: Do you think marketing would have benefited from Big Data and Predictive Analytics, for instance, 10…

A: Yes, definitely, marketers used to create their marketing strategies and campaigns based on Big Data…