Answered: How can Nintendo continue to maintain…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Integrated marketing communications (promotion) challenge
How can Nintendo continue to maintain their family friendly image, foster trust, and
communicate value given the rising number of games being sold on the Nintendo Switch
that feature loot boxes?

Expert Solution

About Company

Nintendo established the video game trend in the 1960s and throughout its history continued developing gaming hardware. While its two main competitors (Microsoft and Sony) remain big companies in the industry, Nintendo continues its competitive strength and unique style.

Nintendo is a strong competitor because of its distinct marketing strategy. The company mainly uses Mascot and Sensory (Sound) approaches in its marketing strategies.

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