Examine Adidas  website  https://www.adidas.com/us   Seek to identify the steps of the communications and marketing plan they may have implemented. Is there a strategic approach to communications that they may also be using? In answering both questions, what evidence can you share to validate your claims?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Examine Adidas  website  https://www.adidas.com/us  

  • Seek to identify the steps of the communications and marketing plan they may have implemented.
  • Is there a strategic approach to communications that they may also be using?
  • In answering both questions, what evidence can you share to validate your claims?

 

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