The question asks how can Nintendo continue to mainain their family friendy image, so the answer sais that Nintendo shoukd implement measures such as providing parental control, but Nintendo has already done that. But i need to know how they can sustain  their family friendly image, foster trust, and communicate value given the rising number of games being sold on the Nintendo Switch that feature loot boxes using the Integrated marketing communications( promotion) challenge.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
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The question asks how can Nintendo continue to mainain their family friendy image, so the answer sais that Nintendo shoukd implement measures such as providing parental control, but Nintendo has already done that. But i need to know how they can sustain  their family friendly image, foster trust, and communicate value given the rising number of games being sold on the Nintendo Switch that feature loot boxes using the Integrated marketing communications( promotion) challenge.

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Step 1
  • Introduction: 

Nintendo is one of the biggest gaming and interactive entertainment company of the world. they are based on Japan, although has a strong multinational presence. 

Now, from its inception, they are positioning themselves as a family friendly company. they were one of the early adopters in terms of offering parental control in their products. Although in recent times they are facing some criticism for going against their image. now let's look at some ways that they can foster the trust of their consumer back and keep on build their image as a family friendly interactive entertainment company.

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