With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. Thecompany can be anything from a music group to a clothingretailer—anything that interests you. Suggestions includePapa John’s Pizza, Zumba, StubHub, Katy Perry, or Bass ProShops. Then write a plan for how you would target and communicate with overseas markets.
With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. Thecompany can be anything from a music group to a clothingretailer—anything that interests you. Suggestions includePapa John’s Pizza, Zumba, StubHub, Katy Perry, or Bass ProShops. Then write a plan for how you would target and communicate with overseas markets.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. The
company can be anything from a music group to a clothing
retailer—anything that interests you. Suggestions include
Papa John’s Pizza, Zumba, StubHub, Katy Perry, or Bass Pro
Shops. Then write a plan for how you would target and communicate with overseas markets.
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