By 2021, over half of B2B purchasers will be millennials, nearly doubling the number from 2012. B2B selling in the internet environment is growing increasingly essential as younger generations enter the age of completing commercial transactions. How do business-to-business exchanges operate, and what are the benefits? Given these benefits, why do they account for such a small percentage of the overall B2B picture?

By 2021, over half of B2B purchasers will be millennials, nearly doubling the number from 2012. B2B selling in the internet environment is growing increasingly essential as younger generations enter the age of completing commercial transactions. How do business-to-business exchanges operate, and what are the benefits? Given these benefits, why do they account for such a small percentage of the overall B2B picture?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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