Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
List at least five potential benefits of B2B e-commerce.
Expert Solution
Step 1 Introduction
Business to Business Electronic Commerce refers to the online transactions between the businesses. It is the process of marketing and sales between two business through an online platform. It involves a transaction between a manufacturer to a wholesaler, manufacturer to a retailer or wholesaler to a retailer online.
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