Yamang Bukid Healthy Products, Inc. (YBHPI) was born from a simple dream of its originators of doing business in food supplements using indigenous organic products that have been proven to work wonders for people’s health and well-being. Who is your target audience (in terms of population, demographics, income levels and so on)?

Yamang Bukid Healthy Products, Inc. (YBHPI) was born from a simple dream of its originators of doing business in food supplements using indigenous organic products that have been proven to work wonders for people’s health and well-being. Who is your target audience (in terms of population, demographics, income levels and so on)?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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