Assume you work for a U.S. company that markets its productsthroughout the world. Its current online presence outsidethe United States is limited. Outline some steps the companyshould take to expand its online presence internationally.
Assume you work for a U.S. company that markets its productsthroughout the world. Its current online presence outsidethe United States is limited. Outline some steps the companyshould take to expand its online presence internationally.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assume you work for a U.S. company that markets its products
throughout the world. Its current online presence outside
the United States is limited. Outline some steps the company
should take to expand its online presence internationally.
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