Digital marketing is an umbrella term that describes any form of marketing that exists online. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. What do you think the best digital marketing strategy for a B2C company in your country?

Digital marketing is an umbrella term that describes any form of marketing that exists online. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. What do you think the best digital marketing strategy for a B2C company in your country?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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