Top managers at Reebok looked at what Nike, New Balance, and smaller athletic shoe manufacturers like Majestic were doing to reach their chosen target markets and decided upon comparison that it wanted to risk targeting the hip-hop market. Reebok’s strategy is much more like the one implemented by New Balance. Unlike Nike, neither Reebok nor New Balance uses athletes as spokespeople for its products. Therefore, Nike would be an example of a _____, and New Balance would be an example of a _____ for Reebok. A. core firm; secondary firm B. secondary firm; core firm C. transient firm; secondary firm D. transient firm; core firm E. secondary firm; transient firm
Top managers at Reebok looked at what Nike, New Balance, and smaller athletic shoe manufacturers like Majestic were doing to reach their chosen target markets and decided upon comparison that it wanted to risk targeting the hip-hop market. Reebok’s strategy is much more like the one implemented by New Balance. Unlike Nike, neither Reebok nor New Balance uses athletes as spokespeople for its products. Therefore, Nike would be an example of a _____, and New Balance would be an example of a _____ for Reebok.
| A. |
core firm; secondary firm |
|
| B. |
secondary firm; core firm |
|
| C. |
transient firm; secondary firm |
|
| D. |
transient firm; core firm |
|
| E. |
secondary firm; transient firm |
In this case, Reebok's top management compared the marketing strategies of competitors in the industry like Nike, New Balance, and smaller manufacturers of athletic shoes that target various markets. Upon this assessment, Reebok chose to wander into the hip-jump market and embraced a procedure firmly lined up with New Equilibrium, portrayed by the shortfall of competitor representatives for their items, as opposed to Nike's methodology. This choice provoked a closer assessment of Reebok's job comparable to its rivals, prompting the distinguishing proof of its essential partners.
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