Walmart goes to Germnay and fails to make into the retail market so what does that mean?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Walmart goes to Germnay and fails to make into the retail market so what does that mean?

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Introduction to Walmart:

Sam Walton, a former military officer, created and founded Walmart, an American corporation, in 1962. The business is a market leader and has fixed its prices wisely. Walmart can simply price its things lower than its rivals since it purchases merchandise in enormous numbers all around the world. Walmart is a retailer with more than 12,000 locations worldwide operating under 65 distinct identities. 8400 retail Walmart outlets and Sam's Club locations exist globally. The brand is known for using aggressive marketing strategies, and it has made a name for itself in the retail sector by using these strategies. Walmart has put the eCommerce approach into practice, and it attracts customers by giving them gifts. The brand value of Walmart was around USD $ 78 billion in 2020 as opposed to USD $ 68 billion in 2019.

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