Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Why did Walmart fail to mke into the Germay retail market?
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Step 1
Walmart is a big, global American corporation that owns networks of supermarkets, warehouse stores, and inexpensive department stores.
According to the 2008 Fortune Global 500, the company is the largest public corporation in the world in terms of sales. For their "Every Day Low Prices" slogan and steep discounts on a variety of products, they are well recognized across America.
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