Answered: What other marketing strategies could…

Business

Marketing

What other marketing strategies could Walmart use?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What other marketing strategies could Walmart use?

Expert Solution

Step 1

They can go one step beyond as it segments extremely small or niche segments of the market and caters to them.
They can also work on mass marketing

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