Answered: Have you personally encountered like…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Have you personally encountered like farming? Have you reviewed your activity log? Have you ever liked a post that has turned bad

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Step 1: Introduction

Like farming, a deceptive practice within the realm of social media, has garnered significant attention in recent years. This unethical method involves creating sensational or emotionally manipulative content with the primary goal of accumulating likes, shares, and comments. The ultimate objective is to gain a massive following, which can be exploited for financial gain, or in some cases, for spreading misinformation or scams. In this answer, I will discuss my personal encounter with like farming, provide insights into my activity logs, and reflect on instances where I may have liked a post that later had unintended negative consequences.

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