What is GoPro product Development, Market Penetration, and Market Development? What is Canon Market Penetration, Market Development? what is Sony Market development, Product Development, and Diversification?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is GoPro product Development, Market Penetration, and Market Development?

What is Canon Market Penetration, Market Development?

what is Sony Market development, Product Development, and Diversification?

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Step 1

GoPro:

GoPro Inc. is an American Tech-Company manufacturing compatible and wearable cameras, drones and other video capturing and editing products and services, presently GoPro has successfully captured the global market with humongous insights recording 26 Million sales over 100 different countries.

Although the design is created and engineered in the states itself, but sent to China for manufacturing, as they have set up their own facilities in China.

Initially the creators came with a unique and above the usual game idea of portable, compatible and adjustable cameras (Which can also be fitted on a person). This innovation stirred a massive curiosity and interests among the user base, especially for the filmmakers, vloggers, YouTubers etc. who promoted the product voluntarily. With their strategized marketing already on the run, influencers in addition to which, marketed the product, its functionality and quality, for free to the audience which overtime grew in numbers, and in the current market, they have deranged and ended the career of classic old school cameras that were available and preferred. 

Please refer to the next step for further explanation.

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