Answered: what PLC stage will playstation 4 be in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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what PLC stage will playstation 4 be in 2021? what marketing mix would you recommend

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Step 1

Decline stage of the product life cycle is the place where the product gets the ultimate termination where the sales and revenues of the company drops and production will come to the halt at a position.

Playstation 4 which was launched by Sony in 2013. By 2021 the product play station will be in the final stage (Decline stage) of the product life cycle (PLC).

The marketing mix for the decline stage would be

Product
Price
Place
Promotion

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