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What are the advantages and disadvantages for companies that are thefirst to introduce products that create new markets?

What are the advantages and disadvantages for companies that are thefirst to introduce products that create new markets?

Marketing
Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 1DYMP
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What are the advantages and disadvantages for companies that are the
first to introduce products that create new markets? 
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