In 2018,bmw,whose headquarters are in munich was with daimler one of the words two leading premium automobile companies.bmw empoyed about 135,000 people on the bmw,mini and rolls royce brands.it has 24 production facilities in 13 countries and sales officesin over 140.management has chosen to focus on three premuim segments of the international car market,with each of its brands being the market leader in its segment.the bmw corporate strategy number one expresses the vision to be the leading provider of premium products and services for individual mobility.it is facing challenges from the introduction of electric cars,the prospect of autonomous technology and the growth of car sharing schemes in 2018,it delivered 2.5 million automobiles to customers,about 1 percent more than in previous year,this include 361,000 minis and 4,100 rolls royce motors(the latter being 22 percent more than the previous year)western europe is its main market ,accounting for 60percent of all bmw cars sold.china is a growing market for these luxury cars,so bmw is investing in manufacturing facilities there.in 2018,it announced a joint venture with chinese company great wall motors to make electric versions of the mini.it also increased its stakes in a joint venture with brilliance china automotive holdings building a new plant in north eastern china.the company manufactures motocycles and has a joint venture with rolls royce to produce aircraft jet engines bmw business strategy includes providing purchase with a wide variety of chioces about how thier car is equipped.the variety of possible combination is so great that exactly the same car is produced only about once every nine month.the company also emphasis the quality of product.this combination of variety and quality is a challenge to achieve in a product as complex as the modern car, it requires requires both advanced technology in manufacturing and employees who are highly skilled and flexible recognising this,the company places great stress on recruiting only the highest quality wokers,with technical and team working skills.the strtegy si supported by its approach to hrm which derives from and is highly consistent with the companys six inner values,communication, ethical behaviour to its staff achievement and remuneration ,indepence,sel fulfilmentand the pursuit of new goals,this underlying philosopy guides the design of bmw plants,plants can open design that makes all operation easy to see and help communication and the process of intoducing new or reformed hrm practices.the company consults widely about these sharing information on proposals and trying to ensure that successive changes are consistent with each other and build on estalished policies (a)evaluate the issues concerning the management of the people are likely to be raised in agrioup such as BMW that has rapidly expanded production and distribution facilities (b)in your opinion what organizational policies would you expect BMW to use to support the companies six inner value listed in the case study?why?
In 2018,bmw,whose headquarters are in munich was with daimler one of the words two leading premium automobile companies.bmw empoyed about 135,000 people on the bmw,mini and rolls royce brands.it has 24 production facilities in 13 countries and sales officesin over 140.management has chosen to focus on three premuim segments of the international car market,with each of its brands being the market leader in its segment.the bmw corporate strategy number one expresses the vision to be the leading provider of premium products and services for individual mobility.it is facing challenges from the introduction of electric cars,the prospect of autonomous technology and the growth of car sharing schemes
in 2018,it delivered 2.5 million automobiles to customers,about 1 percent more than in previous year,this include 361,000 minis and 4,100 rolls royce motors(the latter being 22 percent more than the previous year)western europe is its main market ,accounting for 60percent of all bmw cars sold.china is a growing market for these luxury cars,so bmw is investing in manufacturing facilities there.in 2018,it announced a joint venture with chinese company great wall motors to make electric versions of the mini.it also increased its stakes in a joint venture with brilliance china automotive holdings building a new plant in north eastern china.the company manufactures motocycles and has a joint venture with rolls royce to produce aircraft jet engines
bmw business strategy includes providing purchase with a wide variety of chioces about how thier car is equipped.the variety of possible combination is so great that exactly the same car is produced only about once every nine month.the company also emphasis the quality of product.this combination of variety and quality is a challenge to achieve in a product as complex as the modern car, it requires requires both advanced technology in manufacturing and employees who are highly skilled and flexible recognising this,the company places great stress on recruiting only the highest quality wokers,with technical and team working skills.the strtegy si supported by its approach to hrm which derives from and is highly consistent with the companys six inner values,communication, ethical behaviour to its staff achievement and remuneration ,indepence,sel fulfilmentand the pursuit of new goals,this underlying philosopy guides the design of bmw plants,plants can open design that makes all operation easy to see and help communication and the process of intoducing new or reformed hrm practices.the company consults widely about these sharing information on proposals and trying to ensure that successive changes are consistent with each other and build on estalished policies
(a)evaluate the issues concerning the management of the people are likely to be raised in agrioup such as BMW that has rapidly expanded production and distribution facilities
(b)in your opinion what organizational policies would you expect BMW to use to support the companies six inner value listed in the case study?why?
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