Sandwich maker Subway opened its first overseas store in1984, in the Middle East. Today, it has nearly 43,000 storesin 108 countries. Discuss some of the challenges Subwaymight face in conducting marketing research in potentialnew international markets. What types of research would yourecommend the company use in choosing new countries forexpansion?

Q: How would Colgate-Palmolive vary its marketing strate- gies for product lines in low-income,…

A: For a better understanding of Colgate's marketing strategy in developing regions, let's use the…

Q: SWOT and TOWS analysis of Kellogg's UK Marketing. What are the Internal environmental analysis and…

A: Internal and External Environment -The factors that are controlled by the organization is referred…

Q: SELECT ONE  1)CARREFOUR GROUP FRANCE  2)HOME DEPOT, INC. U.S 3)THE KROGER CO. U.S. 4) METRO AG…

A: The Kroger Company, or simply Kroger, is an American retail corporation that operates supermarkets…

Q: In a couple of paragraphs, describe how launching a new product into different nation(s) with…

A: Marketing is an activity that is aimed at spreading information about a product to the target…

Q: What is meant by De-Marketing? Why companies used that concept/strategy? Explain with three examples…

A: Demarketing is a term used in business situations in which a company wants to reduce the demand for…

Q: What steps could P&G take to prevent a decrease of its U.S. market share through the introduction of…

A: The Procter & Gamble Company (P&G) is a consumer goods manufacturer and marketer. Shampoo ,…

Q: Against this backdrop, which of the following ideas poorly support the CEO's interpretation of the…

A: Philadelphia-based KidsPlay WorldWide is a leading producer of educational toys, which will help in…

Q: What do you think "International Journal of Hospitality and Tourism Administration" can rank first…

A: The International Journal of Hospitality and Tourism Administration was started in 1997 withits name…

Q: Name and describe (giving current examples) four major areas of the external environment that…

A: The four Ps of the marketing mix are under the management of managers, who can choose which items to…

Q: What marketing strategies does Walmart currently use?

A: Walmart's marketing strategy examines the brand using the marketing mix framework, which includes…

Q: Colgate-Palmolive sells its products in many countries throughout theworld. How would you expect its…

A: Company will try to create value for customers as part of the solution on their problems. Better…

Q: How did Honda (car company) adjusted their marketing strategies to respond to the changes in the…

A: About Marketing StrategiesMarketing strategies encompass the plans and conduct a business undertakes…

Q: What kind of opportunities and threats in the international / global marketplace do you see…

A: Apple, Inc. is one of the foremost productive firms in the world. The corporate has been providing…

Q: What is Marketing for market entry for Walmart?

A: Introduction:Marketing for market entry is a crucial aspect when a company like Walmart plans to…

Q: What about Samsung's marketing strategy has kept them in competition with Apple?

A: Introduction:- Marketing Strategy refers to the long term plan that helps the company to reach its…

Q: Wal-Mart supercenters with regard to international marketing serve as: a.) American culture being…

A: Wal-approach Mart's is somewhere between "Oriented Low-Cost" and "Cost Leadership," with Market…

Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.