1. Describe how the Shell PLC engagement with sustainable development and/or SDGs impacts the ways in which it achieves and sustains competitive advantage across different national markets: E.g., how does the firm manage countervailing pressures for global integration, national responsiveness, and worldwide learning and innovation with regard to sustainable business practices and/or SDGs? What aspects of their engagement are uniform and globally integrated? What aspects are differentiated and locally responsive? Why? How do firms adapt strategically as their industries or competitive environments change in response to increasing environmental, social and governance (ESG) pressures? What new strategic capabilities related to ESG considerations are required as firms expand internationally? How are those capabilities deployed in different national markets? Make sure to support your observations with data and/or examples derived from your research.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
1. Describe how the Shell PLC engagement with sustainable development and/or SDGs impacts the ways in which it achieves and sustains competitive advantage across different national markets: E.g., how does the firm manage countervailing pressures for global integration, national responsiveness, and worldwide learning and innovation with regard to sustainable business practices and/or SDGs? What aspects of their engagement are uniform and globally integrated? What aspects are differentiated and locally responsive? Why? How do firms adapt strategically as their industries or competitive environments change in response to increasing environmental, social and governance (ESG) pressures? What new strategic capabilities related to ESG considerations are required as firms expand internationally? How are those capabilities deployed in different national markets? Make sure to support your observations with data and/or examples derived from your research.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Strategies in international business
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning