Explain the term sense-of-mission marketing?
Now, many businesses that embrace the mission-driving marketing philosophy aim to increase sales and brand loyalty, attract and retain high-quality employees. Having a mission driving marketing philosophy can help enhance brand loyalty, spread cognizance and achieve other positive results in business or non-profit.
Sense-of-mission marketing is basically a principle of marketing that requires an organization to define its mission, not just product-based, but broad-based social contexts. This idea has led a new generation of activist entrepreneurs, who are basically trained business managers, with a sense of social responsibility and a passion for a larger goal. When a company defines a social mission, employees feel positive about their work and have a clear sense of direction. Brands associated with broader missions can better serve the long-term interests of the brand and customers.
Step by step
Solved in 3 steps
